by Nadia Cameron | Aug 31, 2021 | cross media measurement, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, IPSOS, Media
The Interactive Advertising Bureau (IAB) of Australia has appointed Ipsos as sole supplier for planning, buying and reporting of digital audience measurement data in Australia, marking the first change in its supplier agreement in a decade.
by Nadia Cameron | Aug 23, 2021 | COVID-19, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, PwC
Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.
by Nadia Cameron | Aug 23, 2021 | COVID-19, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, PwC
Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.
by Christine Powis | Aug 9, 2021 | Digital Out of Home, Interactive Advertising Bureau (IAB) Australia, Media, out-of-home advertising
Marketers investing in digital out-of-home (DOOH) media can boost their understanding of the medium with a new DIY manual on DOOH just released by the Interactive Advertising Bureau Australia’s (IAB) working group of industry stakeholders.
by Nadia Cameron | Jul 7, 2021 | Advertising, digital advertising, Digital Out of Home, fintech, Interactive Advertising Bureau (IAB) Australia, marketing campaigns, out-of-home advertising, Outdoor Media Association, progammatic advertising
?Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures...
by Nadia Cameron | May 24, 2021 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, market research, PwC
Australia’s digital advertising market has continued its double-digit growth trajectory, recording a 25.8 per cent increase in the first quarter of 2021 compared to a year ago.
