by Rosalyn Page | Aug 26, 2020 | Branded content, COVID-19, eSports, esports market, Gaming, Interactive Advertising Bureau (IAB) Australia, Tourism New Zealand
Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.
by Nadia Cameron | Aug 24, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, programmatic advertising
Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Nadia Cameron | Jun 17, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, Media Federation of Australia
The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.
by Nadia Cameron | May 19, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia
The latest Australian online advertising statistics show spending markedly slowed across all categories in the first quarter of this year as crises from bushfires to COVID-19 took their toll.
by Nadia Cameron | May 7, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, market research, programmatic advertising, Programmatic Trading
Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.
