by Rosalyn Page | Feb 24, 2021 | cookies, digital advertising, digital marketing, Google, identity management, Interactive Advertising Bureau (IAB) Australia, personalisation, privacy, Verizon
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
by Nadia Cameron | Feb 23, 2021 | digital advertising, digital marketing, Display Advertising, Interactive Advertising Bureau (IAB) Australia, market research, video advertising
Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.
by Nadia Cameron | Jan 29, 2021 | adtech, Australian Competition and Consumer Commission (ACCC), digital advertising, digital advertising services inquiry, digital marketing, digital platforms inquiry, Google, Interactive Advertising Bureau (IAB) Australia
Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.
by Nadia Cameron | Nov 23, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, market research
?The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.
by Rosalyn Page | Aug 26, 2020 | Branded content, COVID-19, eSports, esports market, Gaming, Interactive Advertising Bureau (IAB) Australia, Tourism New Zealand
Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.
by Nadia Cameron | Aug 24, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, programmatic advertising
Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.
