by Nadia Cameron | Dec 16, 2021 | adobe, adtech, Criteo, data-driven marketing, digital advertising, digital marketing, Dynata, Integral Ad Science, LiveRamp, Lotame, marketing technology, martech, mParticle
All the latest martech and adtech news this week from Criteo, Dynata, mParticle, Adobe, Influitive, Optimus Analytics, Integral Ad Science, Channel Factory, LiveRamp and Lotame.
by Nadia Cameron | Dec 9, 2021 | ActiveCampaign, adtech, digital advertising, digital marketing, genesys, Integral Ad Science, marketing technology, Marketplacer, martech, Mobile Marketing, Qlik, Sprinklr, UiPath, Yellowfin
All the latest martech and adtech news from Genesys, Marketplacer, Integral Ad Science, Sprinklr, Yellowfin, Singular, Qlik, UiPath and ActiveCampaign.
by Nadia Cameron | Aug 12, 2021 | adtech, Bluecore, Dataiku, digital advertising, digital marketing, FullStory, Integral Ad Science, marketing technology, martech, NICE Systems, Spamhaus, Toluna, Validity, Verint Systems
All the latest martech and adtech news from Dataiku, Bluecore, NICE, FullStory, Verint, Integral Ad Science, Validity, Spamhous and Toluna.
by Nadia Cameron | May 24, 2021 | digital advertising, digital marketing, GroupM, Integral Ad Science, market research, media companies, streaming television, TV advertising
Four in five connected TV viewers are comfortable with some of their data being shared with advertisers and half are ok with brands knowing what shows they’re watching regularly, a new report claims.The findings come as a fresh study by GroupM into brands and media...
by Rosalyn Page | Mar 18, 2021 | account-based marketing, adtech, Confirmit, digital advertising, digital marketing, Integral Ad Science, marketing technology, martech, salesforce, sitecore, Verint Systems, xandr
All the latest martech, customer and adtech news from Impact, Integral Ad Science, Verint, Confirmit and FocusVision, HypeAuditor, Bristlecone and Sitecore, Silverbullet and Talend
by Nadia Cameron | Jan 21, 2021 | digital marketing, InMoment, Integral Ad Science, kenshoo, MailChimp, marketing technology, martech, salesforce, sitecore
All the latest martech, customer and adtech news from Sitecore, Salesforce, SalesLoft, Mailchimp, Pencil, InMoment, Kenshoo Analytics and Integral Ad Science.
