by Rosalyn Page | May 7, 2020 | adobe, adtech, digital marketing, Dynamic Yield, Integral Ad Science, marketing technology, martech, Pegasystems, Qlik Technologies, Segment, Terminus
All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.
by Vanessa Mitchell | Jan 28, 2020 | California Consumer Privacy Act, Cambridge Analytica, CCPA, Consumer Data Right, data privacy, data strategy, data-driven marketing, digital marketing, Ecosystm, GDPR, General Data Protection Regulation, IAB, Integral Ad Science, LiveRamp, privacy laws, Ricoh, Silverbullet, Sisense, talend, wunderman thompson, xandr
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but...
by Rosalyn Page | Nov 28, 2019 | adtech, digital marketing, Integral Ad Science, LivePerson, Marin Software, marketing technology, martech, Paypal, Sprinklr, Swiftpage, Tapad
All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.
by Ravi Balakrishnan | Nov 21, 2019 | ADmantX, FYI, Integral Ad Science
Integral Ad Science has acquired ADmantX, an Italy-based ad tech firm that helps match to contextually match advertising to relevant online content. The acquisition brings with it patented technology developed by ADmantX as well as deep relationships with brands and...
by Janice Tan | Jul 16, 2019 | Advertising, Agencies, biometric assessment, halo oeffect, IAS, Integral Ad Science, STEPHEN DOLAN, Tony Marlow
Integral Ad Science’s biometric research found that negative reaction to the same ads seen on low quality sites was experienced with 9% greater emotional intensity.
