by Ravi Balakrishnan | Jan 16, 2019 | babychanco, Grey Tokyo, Instagram, News, Pantene
For a new campaign, Pantene and Grey Tokyo are relying on a brand endorser who is just a year old. Babychanco became an Instagram sensation when her mother Mami Kano started posting pictures of the infant who was born with a thick mop of hair. A feature on the child...
by Rezwana Manjur | Dec 6, 2018 | Agencies, Facebook, Instagram
When comparing ad spend distribution by platform from 2017 to 2018, the study said that Instagram ads increased in 2018, whereas ad spend on Facebook decreased.
by Janice Tan | Nov 22, 2018 | Agencies, black friday, Facebook, Instagram, Mark Zuckerberg
Media buyers could not view data on how ads were performing, neither could they edit live ad campaigns or start new ones.
by Ravi Balakrishnan | Nov 16, 2018 | Brand Safety, Carolyn Everson, Facebook, Features, Instagram, Whatsapp
It’s been a rough last couple of years for Facebook. Has 2018 been better or worse than 2017? “The most important thing is a major cultural shift inside Facebook to fully accept the responsibility we have to those on the platform. Many people have written and talked...
by Dean Carroll | Nov 14, 2018 | Facebook, Instagram, Opinion, Scott Greer
Six years ago, Facebook made the acquisition of a lifetime. Then it did something brilliant: nothing. Facebook left Instagram alone. The app was growing quickly, becoming more relevant each day, eating into rival Snapchat’s audience and threatening Facebook itself? –...
by Vivienne Tay | Oct 16, 2018 | Agencies, Burberry, Instagram, Kakao, LINE, Riccardo Tisci, WeChat
This follows its move into monthly product releases called B Series, which aims to "excite customers with new deliveries and frequent communication".
