Pivoting marketing and customer efforts to cope with the COVID-19 pandemic clearly took centre stage this year, as this year’s CMO list of most read stories in 2020 shows.
Great leaders are not only good operators in the present, they’re the ones who prepare and manage for the future. And that means embracing disruptive innovation, Walt Disney Company executive chairman and chairman of the board, Bob Iger, says.
Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.
At its most basic, innovation is the introduction of something new. And in the midst of the COVID-19 pandemic, the process of innovating has flourished across Australian marketing and customer teams as they strive to keep up with the rapidly evolving crisis and its...
Having a lean-in culture and attitude for finding solutions to a challenge is just as important as having the technical or operational capability to achieve it, NTT’s global CMO says.
As the coronavirus pandemic forces business functions to be reconfigured as virtual events, one CMO has turned to a hackathon as a collaborative, online initiative to problem solve and broaden marketing with the company’s extended ecosystem.