by Ravi Balakrishnan | Sep 30, 2019 | FYI, InMobi, Sawato Yoshii, Xaxis, YouAppi
Mobile-based marketing platform YouAppi has hired Sawato Yoshii as country manager for Japan. Yoshii was most recently leading sales for InMobii in Japan and has also worked for WPP-agency Xaxis as country manager for Japan. He has previously worked for Dentsu....
by Janice Tan | Sep 11, 2019 | Abhay Singhal, Agencies, CVL Srinivas, InMobi, Naveen Tewari, WPP
The partnership will leverage expertise from InMobi Group and WPP agencies to help Indian marketers gain insights on and access to over 200 million mobile users in India.
by Staff Writer | May 15, 2019 | Agencies, Ajinkya Mukhopadhyay, appointment, Circles.Life, InMobi, Online Marketing, Rameez Ansar, Vipin Sharma, Waseem Yusaf
In his new role, Sharma will be driving key strategic product initiatives globally.
by Ravi Balakrishnan | Dec 19, 2018 | frequency capping, InMobi, Jayesh Easwaramony, Opinion
Frequency capping originated in the world of television advertising, which was expensive and where slots were scarce. It followed two simple metrics – reach and frequency. So if a media planner had already reached a certain target audience a couple of times, by...
by Farzanah Farveen | Dec 13, 2018 | Agencies, Anne Frisbie, doubleverify, InMobi, Matt McLaughlin
LEss than half of all mobile ads are viewable, and mobile ad fraud nearly doubled between 2017 and 2018
by Ravi Balakrishnan | Dec 12, 2018 | doubleverify, FYI, InMobi, Mobile ad fraud
With the aim to tackle ad fraud within in-app advertising, mobile ad specialist InMobi has partnered with DoubleVerify, an independent provider of marketing measurement software and analytics. The always-on ad fraud filtering from DoubleVerify will improve and refine...
