by Staff Writer | May 15, 2019 | Agencies, Ajinkya Mukhopadhyay, appointment, Circles.Life, InMobi, Online Marketing, Rameez Ansar, Vipin Sharma, Waseem Yusaf
In his new role, Sharma will be driving key strategic product initiatives globally.
by Ravi Balakrishnan | Dec 19, 2018 | frequency capping, InMobi, Jayesh Easwaramony, Opinion
Frequency capping originated in the world of television advertising, which was expensive and where slots were scarce. It followed two simple metrics – reach and frequency. So if a media planner had already reached a certain target audience a couple of times, by...
by Farzanah Farveen | Dec 13, 2018 | Agencies, Anne Frisbie, doubleverify, InMobi, Matt McLaughlin
LEss than half of all mobile ads are viewable, and mobile ad fraud nearly doubled between 2017 and 2018
by Ravi Balakrishnan | Dec 12, 2018 | doubleverify, FYI, InMobi, Mobile ad fraud
With the aim to tackle ad fraud within in-app advertising, mobile ad specialist InMobi has partnered with DoubleVerify, an independent provider of marketing measurement software and analytics. The always-on ad fraud filtering from DoubleVerify will improve and refine...
by Ravi Balakrishnan | Dec 12, 2018 | doubleverify, FYI, InMobi, Mobile ad fraud
With the aim to tackle ad fraud within in-app advertising, mobile ad specialist InMobi has partnered with DoubleVerify, an independent provider of marketing measurement software and analytics. The always-on ad fraud filtering from DoubleVerify will improve and refine...
by Vanessa Mitchell | Oct 25, 2018 | adobe, adtech, Autopilot, InMobi, martech, Qualtrics, Thunder, Turing, TVSquared, Twilio
All the latest martech and adtech news this week from Qualtrics, TVSquared, Twilio, Adobe, Autopilot, Turing Analytics, InMobi, Thunder Experience Cloud, and more.
