by Nadia Cameron | May 14, 2021 | Australian Association of National Advertisers (AANA), HypeAuditor, influencer marketing, Social Media Marketing
Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other...
by Nadia Cameron | Apr 9, 2021 | Australian Association of National Advertisers (AANA), digital advertising, influencer marketing, social media advertising
An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.
by Rosalyn Page | Feb 16, 2021 | Clubhouse, Content Marketing, COVID-19, influencer marketing, Social Media Marketing, social media strategy
Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about...
by Nadia Cameron | Oct 16, 2020 | influencer marketing, marketing strategy, Social Media Marketing, tiktok
Utilising new social channels such as Tiktok and partnering with surprising ambassadors is key to bringing WW wider brand story around health and wellness to life to new audiences, its local marketing chief says.
by Rosalyn Page | Sep 22, 2020 | AANA, AANA Code of Ethics, Advertising, Australian Association of National Advertisers (AANA), influencer marketing
The AANA has released its new code of ethics for advertising, following a comprehensive review, initiated in 2019. The new code applies to all advertising in Australia and is intended to ensure advertising is legal, honest and reflects prevailing community standards.
by Brad Howarth | Jul 23, 2020 | coronavirus, COVID-19, crisis communications, digital marketing, Hypetap, influencer marketing, Social Media Marketing, Tribe
It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among...
