by Ravi Balakrishnan | May 14, 2019 | Dafydd Woodward, FYI, INCA, influencer marketing
Inca’s Dafydd Woodward GroupM has launched its influencer marketing solution Inca in the Asia-Pacific region. In the first phase of its roll, Inca will be available in Singapore, the Philippines, Thailand and Indonesia with more markets like India expected to be...
by Ravi Balakrishnan | Apr 8, 2019 | FYI, influencer marketing, Redhill, Redlist, Redscore
Singapore-based public relations agency Redhill has created a custom-built influencer discovery platform called Redlist. The influencers are thoroughly vetted by the agency’s team and assigned a rating called Redscore which measures their ability to drive engagement....
by Vanessa Mitchell | Nov 1, 2018 | Australian Eggs, influencer marketing, marketing campaign, rebrand, Social Media
A comprehensive social media campaign supported by research has made all the difference to Australian Eggs, the not-for-profit industry body supporting egg farmers across Australia.
by Vanessa Mitchell | Jul 17, 2018 | brand strategy, digital marketing, Impress!ve, influencer marketing, Mischa Collection, Social Media Marketing
From an at-home side hustle started with $100, to a multi-million dollar, international fashion brand, it’s not every business that can claim Micha Collection’s exponential growth over the past five years.
by Jennifer O'Brien | Jun 22, 2018 | brand awareness, CMO role, digital marketing, forbes, influencer marketing, leadership, LinkedIn, marketing careers, Social Media Marketing, Sprinklr, Twitter
Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.
