by Brad Howarth | Mar 29, 2022 | brand strategy, Coles Group, Content Marketing, creator economy, influencer marketing, marketing strategy, Officeworks, Tribe
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
by Nadia Cameron | Feb 21, 2022 | 3D, influencer marketing, marketing campaigns, metaverse, out-of-home advertising, telco providers
Next-generation telco, Circles.Life, may have just taken its first big step into the metaverse, but “don’t expect us to be a telco metaverse, just expect us to be a telco that really supports our customers and delivers what they are looking for”, its CMO says.
by Nadia Cameron | Jan 14, 2022 | influencer marketing, marketing campaigns, merchandising, partner marketing, QSR, Social Media Marketing, Subway
Consumer merchandise that’s produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica Titeica.
by Rosalyn Page | Dec 10, 2021 | brand strategy, Content Marketing, COVID-19, Healthcare, influencer marketing, marketing strategy
SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.
by Rosalyn Page | Nov 22, 2021 | Cheetah Digital, Content Marketing, creator economy, influencer marketing, Linktree, SimpleMarketing.AI, Social Media Marketing
If influencer marketing was the buzz of the last decade, then the creator economy is its successor, supercharged by growing ability for consumers to use social and digital platforms to directly connect with their own communities and audiences. But with such tools to...
by Christine Powis | Aug 12, 2021 | Australian Influencer Marketing Council (AIMCO), influencer marketing, Social Media Marketing
An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.
