by Nadia Cameron | Jan 14, 2022 | influencer marketing, marketing campaigns, merchandising, partner marketing, QSR, Social Media Marketing, Subway
Consumer merchandise that’s produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica Titeica.
by Rosalyn Page | Dec 10, 2021 | brand strategy, Content Marketing, COVID-19, Healthcare, influencer marketing, marketing strategy
SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.
by Rosalyn Page | Nov 22, 2021 | Cheetah Digital, Content Marketing, creator economy, influencer marketing, Linktree, SimpleMarketing.AI, Social Media Marketing
If influencer marketing was the buzz of the last decade, then the creator economy is its successor, supercharged by growing ability for consumers to use social and digital platforms to directly connect with their own communities and audiences. But with such tools to...
by Christine Powis | Aug 12, 2021 | Australian Influencer Marketing Council (AIMCO), influencer marketing, Social Media Marketing
An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.
by Nadia Cameron | May 14, 2021 | Australian Association of National Advertisers (AANA), HypeAuditor, influencer marketing, Social Media Marketing
Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other...
by Nadia Cameron | Apr 9, 2021 | Australian Association of National Advertisers (AANA), digital advertising, influencer marketing, social media advertising
An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.
