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Industry heroes: Sir Richard Branson of Virgin Group – ‘Proof that great marketing can change the world for good’

I’ve always been struck by the power of our profession. As marketers, we influence how people live their lives: from the food they buy for their families to the banks they trust with their savings.    And yet, how many marketers can truly say that their campaigns have...

Industry Heroes: Edward Bernays – ‘the context of his work cannot detract from his mastery of human motivation’

Spin, the culture of persuasion, and its role in modern-day brand-building. It’s quite something. The first time I heard of Edward Bernays, I was in spin class. No, I wasn’t sweating it out in some hip studio with trendy lighting and a hyped-up, too-fit-to-be-true...