Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.
Brands are likely to be missing out on reaching as much as 12 per cent of Australians when they fail to create marketing accessible to neurodiverse people.
Shining a light on diversity issues existing across the beauty industry is vital if the sector is to truly find a solution where all consumers feel included, says Adore Beauty’s strategy and campaign leader.
GO-JEK has also released a statement on Twitter saying that the post was a “personal opinion and interpretation” of one of its employees about an internal event with the theme of diversity.
?In an era of customer experience and social responsibility, what can marketers do to ensure not only their organisations, but also their brands, are more inclusive and free from stereotypes and bias?
Successful companies recognise innovation requires a culture of diversity and inclusion. Not only that, many brands understand the importance and impact of both practices on the overall customer experience they're delivering.