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Emotion analytics: The X factor in CX?

“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...

Report: AI proliferation sees rise of new marketing leadership roles

Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.

7 lessons AGL’s innovation team learnt when building a chatbot

Building a successful use case for emerging technologies like chatbots is less about the technology and more about your ability to embrace human-centred ways of thinking and working, AGL’s innovation manager, Sam King, says.