Bye bye mid-roll.
Brand suitability is about much more than avoiding ad placements alongside obviously inappropriate content—it is about identifying the places that work for you and your brand.
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
Integral Ad Science’s biometric research found that negative reaction to the same ads seen on low quality sites was experienced with 9% greater emotional intensity.
Integral Ad Science has partnered with Facebook to create a brand safety solution. It ensures that ads placed across the various formats offered by the social network do not appear next to inappropriate or undesirable content. The brand safety tool is in addition to a...
Since the start of 2017, he has been based in Singapore, responsible for Southeast Asia.