All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot
All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata
Bye bye mid-roll.
Brand suitability is about much more than avoiding ad placements alongside obviously inappropriate content—it is about identifying the places that work for you and your brand.
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
Integral Ad Science’s biometric research found that negative reaction to the same ads seen on low quality sites was experienced with 9% greater emotional intensity.