by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Rosalyn Page | Apr 9, 2020 | Advertising, coronavirus, COVID-19, digital advertising, IAB, marketing campaigns
Some 86 per cent of brands have changed their digital ad spend over the last month, with more than half reporting they are reviewing advertising plans on a daily basis, according to the COVID-19 Digital Ad Impact survey conducted by IAB Australia.
by Rosalyn Page | Apr 9, 2020 | Advertising, coronavirus, COVID-19, digital advertising, IAB, marketing campaigns
Some 86 per cent of brands have changed their digital ad spend over the last month, with more than half reporting they are reviewing advertising plans on a daily basis, according to the COVID-19 Digital Ad Impact survey conducted by IAB Australia.
by Vanessa Mitchell | Mar 31, 2020 | COVID-19, digital advertising, digital spend, eMarketer, IAB, Interactive Advertising Bureau (IAB) Australia, marketing spend, marketing strategy
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
by Rosalyn Page | Mar 5, 2020 | audio analytics, audio branding, Australian Radio Network, digital advertising, Digital audio, IAB, Interactive Advertising Bureau (IAB) Australia, metrics, Publicis, Southern Cross Austereo, Spotify
Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how...
by Rosalyn Page | Mar 5, 2020 | audio analytics, audio branding, Australian Radio Network, digital advertising, Digital audio, IAB, Interactive Advertising Bureau (IAB) Australia, metrics, Publicis, Southern Cross Austereo, Spotify
Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how...
