by Nadia Cameron | Apr 14, 2022 | adtech, Amobee, digital advertising, digital marketing, genesys, HypeAuditor, marketing technology, martech, neustar, salesforce, sitecore, Validity, Vision Critical
All the latest martech and adtech news from Sitecore, Alida, Salesforce, Validity, Amobee, HypeAuditor, Neustar, 8x8 and Genesys.
by Nadia Cameron | May 14, 2021 | Australian Association of National Advertisers (AANA), HypeAuditor, influencer marketing, Social Media Marketing
Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other...
by Avelyn Ng | Sep 20, 2019 | Agencies, Alex Frolov, HypeAuditor, Influencers, Instagram
Core influencers in Singapore are women aged between 18 and 24 years old. There are also a big amount of male influencers aged between 25 and 34 years old.
by Ravi Balakrishnan | Sep 19, 2019 | HypeAuditor, Instagram fraud, News
A recent study on Instagram influencers in Singapore reveals that over 47% are using artificial methods to inflate statistics on the social network. The study was conducted by HypeAuditor, an AI-powered Instagram analytics tool which tracked the most common sorts of...
by Ravi Balakrishnan | Jul 15, 2019 | A Good Company, Anders Ankarlid, Emilia Cullborg, HypeAuditor, Instagram, News
Asian markets like India, Indonesia and Japan are among the world’s leading markets for fraud on Instagram, a new study has revealed. Commissioned by Swedish startup A Good Company and HypeAuditor, the study of 1.84 million accounts worldwide, estimated that $744...
