by Nadia Cameron | Nov 4, 2021 | Airship, digital advertising, digital marketing, HubSpot, Intuit, MailChimp, marketing automation, marketing technology, martech, Nielsen Company, permutive, surveymonkey, Zendesk
All the latest martech and adtech news from Zendesk, Momentive, LivePerson, Nielsen, Adqsuare, Permutive, Intuit, Mailchimp, Impact, HubSpot, Airship and ActiveCampaign.
by Nadia Cameron | Sep 2, 2021 | Aircall, Asana, B2B marketing, field marketing, HubSpot, marketing leadership, marketing strategy, messagemedia, regional marketing
Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.
by Rosalyn Page | Mar 4, 2021 | CMO to CEO, Coles Group, COVID-19, diversity, HubSpot, International Women's Day, leadership, LinkedIn, Mcdonald's, oOH!media, Oracle, RMIT University, salesforce, Seven West Media Group, Westpac
International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.
by Rosalyn Page | Oct 19, 2020 | cookies, digital advertising, Freshworks, Google, HubSpot
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed importance. CMO talks to several in the industry about the opportunities and challenges in the shift to contextual marketing.
by Rosalyn Page | Oct 1, 2020 | adtech, digital marketing, HubSpot, IAS, marketing technology, martech, Oracle, Pega, Salesforce.com, Seismic
All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot
by Nadia Cameron | Sep 3, 2020 | customer engagement, digital marketing, Email Marketing, HubSpot, marketing technology, messagemedia, push notifications, SMS messaging
Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
