The move comes after the exit of Sam Ahmed, global head of digital and retail marketing & insights at Standard Chartered, in January.
She was appointed to head up the marketing in October last year.
The limit of monthly top-up will be revised to HK$2,000 to restrict users from exploiting the system to gain excessive mileage or other credit card rewards through strategic top-ups and repayments.
The bank will scrap below-balance fees, as well as monthly or annual service fees, and associated charges such as counter transaction fees for a range of personal savings accounts.
"The company must believe there is an audience to whom this angle still appeals. "
Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.