HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ?virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but...
Yuen's appointment goes effective immediately and she will report to Wunderman Thompson Hong Kong's managing director Matthew Parry.
Marketers share the trends they have their eyes on for the upcoming year and their biggest boo-boo in 2019.
The partnership will see Cigna launch fan activations and hospitality programmes in tournament host cities around the world as part of a sponsorship campaign.
Wong was previously with Celcom Axiata for more than three years, last helming the role of head of digital and consumer brands.
He will be reporting to Aqilliz CEO Gowthaman Ragothaman, who left his global client lead position at WPP earlier in July.