With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.
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A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.
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