"It is clear in these circumstances, taking a political stance has reflected poorly in their brand health. What will be interesting to see if or when these brands will recover, as Hong Kong continues to evolve."
The deal marks the fifth acquisition by InSites Consulting in two years. Currently, ABN Impact has offices across Bangkok, Hong Kong, Jakarta, Manila, Seoul, Shanghai, and Singapore.
The partnership will see Cigna launch fan activations and hospitality programmes in tournament host cities around the world as part of a sponsorship campaign.
Several photogenic spots have been created to attract customers as the malls aim to cater to different shopper demographics.
In 2019, political content is popular among Hong Kong people as several protest-related songs and videos have made into the list.
The study examined the entirety of Hong Kong's viewing landscape and while video viewing is shooting up, Hongkongers aren't in love with China's platforms or taking the bait for instant shopping on social media.