A new commercial from Leo Burnett for insurance firm AIA Malaysia called ‘The 700 Day Itch’ features an unlikely mix of zombified office goers, public service advertising type calls to action and humour. According to the ad, staying past 700 days at a job is an...
The 700-Day itch refers to the feeling of restlessness that sets in 700 days after a person has started a job.
AIA's rabbit will also appear on billboards across the country and more rabbit-centric content is in the works for future phases of the campaign.
The agency is responsible for all forms of media buying across offline, online and social platforms.