Brand design is often positioned in terms of its impact and utility with external customers. But for Rosemary Health, a brand overhaul is also helping the disruptive business realise the brand it’s aspiring to be internally, its head of marketing says.
Taking a brave step as a marketer does pay off when your foundations are right, says Nicole Papoutsis, who is now looking towards her next professional endeavour after departing IVF business, Genea.
SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.
Among these without any form of individual medical coverage, 40% of men and 33% of women said they did not have any income to spare on medical insurance.
StartupCare is claiming this is the first platform of its kind, providing tailor-made healthcare solutions for entrepreneurs and growing teams in startups and SMEs.
While awareness of the Voluntary Health Insurance Scheme was very high, many Hongkongers had misconceptions surrounding it. These misconceptions range from the actual amount counted as a VHIS tax deduction while some misunderstood VHIS coverage regarding known...