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The Social Mess

Social Media is dangerous for companies, organisations and governments. It’s like walking through a minefield and even with the best and brightest PR/Ad agency minds prodding you along, all it takes is one ‘mine’ to de-rail the entire focus. So my...

Andrew Peters @ Ad:tech

A Harro principal, Mr. Andrew Peters recently spoke at Ad:tech. The subject was about virtual worlds and in particular, the  Twinity virtual world. Even after the slight setback at SecondLife, investments into virtual worlds continue to climb, and the eventuality of...

Alpha joins the Harro team

Alpha starts interning at Harro today. What are we putting her through? Some of the things she’ll be involved in are wiki editing, blog editing, widgets experimentation, media analysis, and the occasional report writing. Not enough?  Social Network immersion,...

Community vs. Content

The challenge with today’s online marketing agencies is that they have trouble differentiating between the two. A website may have high traffic, but does it have a community? SEO, SEM, site spam, content spamming has artificially created traffic to sites which...