by Vanessa Mitchell | Aug 15, 2019 | brand strategy, event sponsorship, GumGum, Kantar, marketing strategy, Publicis
Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?
by GumGum | Apr 4, 2019 | GumGum, GumGumSBL, Sponsored
By Dan Fennell, vp of publisher development A handful of publishers are taking a novel approach to selling ad inventory: using fewer exchanges and SSPs and forging direct connections with DSPs. In doing so, they’re anticipating the needs of brands looking to cut out...
by GumGum | Feb 11, 2019 | brandrx, brandrxsbl, GumGum, Sponsored
The post Infographic: The brand safety crisis one year later appeared first on...
by IBM | Dec 27, 2018 | GumGum, GumGumSBL, Sponsored
The following is a selection from IBM’s Digital Experience Playbook. Download the full guide here for a set of tactics and tools to rein in your content-led digital experience. The scramble to create content and provide experiences on every platform available has...
by GumGum | Dec 20, 2018 | GumGum, GumGumSBL, Sponsored
The post Infographic: Shedding light on computer vision appeared first on...
by GumGum | Dec 18, 2018 | GumGum, GumGumSBL, Sponsored
From Instagram to The New York Times, images and videos populate every corner of today’s digital landscape. That visual clutter has left marketers wandering in the dark, struggling to match their content to the right environment – and avoid a social firestorm from an...
