by Vanessa Mitchell | Dec 18, 2019 | Blastmedia, Cheetah Digital, Datorama, digital marketing, forrester, GumGum, IAB, Isentia, marketing strategy, marketing technology, martech, MediaMath, Pegasystems, Pluralsight, RelationEdge, salesforce, Tealium, The Lumery
What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.
by Vanessa Mitchell | Aug 15, 2019 | brand strategy, event sponsorship, GumGum, Kantar, marketing strategy, Publicis
Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?
by GumGum | Apr 4, 2019 | GumGum, GumGumSBL, Sponsored
By Dan Fennell, vp of publisher development A handful of publishers are taking a novel approach to selling ad inventory: using fewer exchanges and SSPs and forging direct connections with DSPs. In doing so, they’re anticipating the needs of brands looking to cut out...
by GumGum | Feb 11, 2019 | brandrx, brandrxsbl, GumGum, Sponsored
The post Infographic: The brand safety crisis one year later appeared first on...
by IBM | Dec 27, 2018 | GumGum, GumGumSBL, Sponsored
The following is a selection from IBM’s Digital Experience Playbook. Download the full guide here for a set of tactics and tools to rein in your content-led digital experience. The scramble to create content and provide experiences on every platform available has...
by GumGum | Dec 20, 2018 | GumGum, GumGumSBL, Sponsored
The post Infographic: Shedding light on computer vision appeared first on...
