by Janice Tan | Sep 23, 2019 | Agencies, DIA Brands, eSports, Graham Hitchmough, jay milliken, larisse lava, louis vuitton, Prophet, Riot Games, tania tai
"When a well-respected industry-leading brand such as Louis Vuitton makes a move like this, it absolutely legitimises esports sponsorships for other luxury brands."
by Janice Tan | Aug 6, 2019 | Agencies, Andrew Crombie, Bonsey Design, Bonsey Jaden, Clickr Media, crombie.design, Daniel Posavac, derick ng, Digitas, Facebook, Graham Hitchmough, Instagram, Peter Haarmark, Rika Sharma, Whatsapp, ydigital
While it is clear that Facebook is trying to connect its master brand equity to both apps, industry players weigh in on whether the move will do more harm than good for Instagram and WhatsApp.
by Farzanah Farveen | Jan 21, 2019 | Agencies, F&B, Graham Hitchmough, Impossible Foods, Lawrence Chong, Luke Lim, Shake Shack
Currently, there is very little that is genuinely new and ground-breaking for brands to come up with.
by Farzanah Farveen | Jan 21, 2019 | Agencies, F&B, Graham Hitchmough, Impossible Foods, Lawrence Chong, Luke Lim, Shake Shack
Currently, there is very little that is genuinely new and ground-breaking for brands to come up with.
by Farzanah Farveen | Dec 11, 2018 | Agencies, GOJEK, Grab, Graham Hitchmough, Lim Kell Jay, Luke Lim, Nick Foley
No doubt this market is competitive. But as a leader, Grab seems to be smartly using its own playbook.
by Farzanah Farveen | Dec 11, 2018 | Agencies, GOJEK, Grab, Graham Hitchmough, Lim Kell Jay, Luke Lim, Nick Foley
No doubt this market is competitive. But as a leader, Grab seems to be smartly using its own playbook.
