Tan will oversee marketing and communications, regional account management and creative solutions, broadcaster relationship, sports projects, activations and events and esports and gaming.
In Singapore, Grab users can relax at the Plaza Premium Lounge at Terminal 1, Ambassador Lounge at Terminals 2 and 3, or Blossoms Lounge at Terminal 4.
In addition, Grab aims to groom more tech talents and nurture more tech startups for Southeast Asia.
"Many women (and men) suffer from 'imposter syndrome' and this handicaps them from embracing opportunities and celebrating their achievements."
The reality show is sponsored by Grab and Samsung and aims to showcase its offerings as a tourist destination and build its digital presence.
The marketing function has now become the cross-functional glue of customer experiences.