by Amy Gesenhues | May 13, 2019 | Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social Media Marketing, Video
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. The post Google’s new Bumper Machine whips up 6-second bumper ads from longer videos appeared first on Marketing Land. Please visit...
by Taylor Peterson | May 3, 2019 | Channel: Video, Google: YouTube, Video
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands. The post Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads appeared...
by Amy Gesenhues | Mar 30, 2019 | Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social Media Marketing, Twitter, Video
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Feb 19, 2019 | Channel: Video, Google, Google: Marketing, Google: YouTube, Video
The updated penalty system will launch on February 25, and include more transparency around policy violations. The post YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules appeared first on Marketing Land. Please visit Marketing...
by Ginny Marvin | Feb 5, 2019 | A-Post to MarTech Today, A-Post to Search Engine Land, Channel: SEM, Google, Google: AdWords, Google: YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. The post Google: Still ‘early days’ for performance advertising on YouTube...
by Amy Gesenhues | Feb 5, 2019 | A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, Video
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms. The post YouTube lets some advertisers buy masthead ads on CPM basis appeared first on Marketing Land. Please visit Marketing Land for the...
