by Amy Gesenhues | Mar 30, 2019 | Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social Media Marketing, Twitter, Video
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Feb 19, 2019 | Channel: Video, Google, Google: Marketing, Google: YouTube, Video
The updated penalty system will launch on February 25, and include more transparency around policy violations. The post YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules appeared first on Marketing Land. Please visit Marketing...
by Ginny Marvin | Feb 5, 2019 | A-Post to MarTech Today, A-Post to Search Engine Land, Channel: SEM, Google, Google: AdWords, Google: YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. The post Google: Still ‘early days’ for performance advertising on YouTube...
by Amy Gesenhues | Feb 5, 2019 | A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, Video
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms. The post YouTube lets some advertisers buy masthead ads on CPM basis appeared first on Marketing Land. Please visit Marketing Land for the...
by Amy Gesenhues | Feb 5, 2019 | Channel: Social Media Marketing, Facebook: Instagram, Google, Google: YouTube, Social Media Marketing, Social Media Marketing: Advertising, Social Media Marketing: Hashtags, Super Bowl Advertising, Twitter, Twitter: Advertising, Video
A look at how the top Super Bowl brands performed across digital channels during the big game. The post Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Feb 2, 2019 | Channel: Video, Google, Google: AdWords, Google: YouTube, Video
YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. The post Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers appeared first on Marketing Land. Please visit Marketing Land for the full...
