by Ginny Marvin | Feb 5, 2019 | A-Post to MarTech Today, A-Post to Search Engine Land, Channel: SEM, Google, Google: AdWords, Google: YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. The post Google: Still ‘early days’ for performance advertising on YouTube...
by Amy Gesenhues | Feb 5, 2019 | A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, Video
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms. The post YouTube lets some advertisers buy masthead ads on CPM basis appeared first on Marketing Land. Please visit Marketing Land for the...
by Amy Gesenhues | Feb 5, 2019 | Channel: Social Media Marketing, Facebook: Instagram, Google, Google: YouTube, Social Media Marketing, Social Media Marketing: Advertising, Social Media Marketing: Hashtags, Super Bowl Advertising, Twitter, Twitter: Advertising, Video
A look at how the top Super Bowl brands performed across digital channels during the big game. The post Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Feb 2, 2019 | Channel: Video, Google, Google: AdWords, Google: YouTube, Video
YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. The post Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Feb 1, 2019 | Amazon: Amazon Advertising, Bing, Channel: CMO Zone, Display Advertising, Facebook, Google, Google: YouTube, Jet.com, Paid search, Search Marketing, SMX conference, Statistics: Spend Projections
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases...
by Amy Gesenhues | Jan 24, 2019 | Channel: Video, Google, Google: AdWords, Google: YouTube, Video
The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly. The post YouTube TV now available in more than 98% of U.S. households appeared first on Marketing Land. Please visit Marketing Land...
