by Greg Sterling | Oct 16, 2018 | Google: TV, Google: YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks. The post Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube appeared first on Marketing Land. Please visit Marketing Land...
by Ginny Marvin | Oct 16, 2018 | A-From SEL, Google, Google: AdWords, Google: YouTube, Video
Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. The post YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 appeared first on...
by Barry Schwartz | Oct 11, 2018 | Channel: Video, Google, Google: YouTube
Did your YouTube channel get removed over duplicative content, here is why. The post YouTube cracks down on duplicate content videos appeared first on Marketing Land. Please visit Marketing Land for the full...
by Greg Sterling | Oct 5, 2018 | Channel: Analytics & Conversion, Google, Google: YouTube
Company will provide anonymous loyalty card and point-of-sale data to Google. The post IRI to help Google measure offline sales impact of YouTube ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Oct 1, 2018 | A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: YouTube, Video
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip. The post YouTube rolls out more ad extensions, incremental lift measurement appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Sep 26, 2018 | Analytics, Channel: Display Advertising, Google, Google: Display Advertising, Google: YouTube, Video
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google lets advertisers set custom viewability criteria in Display & Video 360 appeared first on Marketing Land. Please visit Marketing Land for the full...
