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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the...

Adobe: 47% of smart speaker owners using device in shopping process

Another survey finds significant numbers of consumers using smart speakers for product research and purchases. The post Adobe: 47% of smart speaker owners using device in shopping process appeared first on Marketing Land. Please visit Marketing Land for the full...

How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen Bone. Here's how to figure out if it's worth trying. The post How to forecast the revenue opportunity for the coveted...