by Kirk Williams | Jan 2, 2019 | 2019predictions, Bing, Channel: SEM, Column: Paid Search, Google, Google: Shopping
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. The post Shopping ads for the small budget: Here’s what to expect in 2019...
by Sponsored Content: Optmyzr | Oct 15, 2018 | Bing, Channel: SEM, Google, Google: AdWords, Google: Paid search, Google: Shopping, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Paid search, Sponsored Content
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to...
by Ginny Marvin | Sep 17, 2018 | A-From SEL, Google, Google: AdWords, Google: Display Advertising, Google: Shopping, Native Advertising
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. The post Google debuts Shoppable Image ads, video in Shopping Showcase ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Optmyzr | Sep 10, 2018 | Bing, Channel: SEM, E-Commerce, Google, Google: Shopping, Paid search, Search Marketing, Sponsored Content
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to...
by Andreas Reiffen | Aug 31, 2018 | A-From SEL, Channel: SEM, Column: Paid Search, Display Advertising, Google: AdWords, Google: Display Advertising, Google: Shopping
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea. The post A kickback stampede: Why Google’s EU comparison shopping program may carry risk...
by Sponsored Content: Adthena | May 22, 2018 | Channel: Retail, Google: AdWords, Google: Shopping, Machine Learning & Artificial Intelligence, Search Marketing, Sponsored Content
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The...
