by Kirk Williams | Jan 11, 2019 | Channel: SEM, Column: Paid Search, Google, Google: Paid search
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals? The post Opinion: Google Partners Program incentives should include actual client goals appeared first on...
by Sponsored Content: Optmyzr | Oct 15, 2018 | Bing, Channel: SEM, Google, Google: AdWords, Google: Paid search, Google: Shopping, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Paid search, Sponsored Content
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to...
by Frederick Vallaeys | Sep 7, 2018 | A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords, Google: Paid search, Paid search
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. The post Avoid the 8 most common pitfalls of automated bidding...
by Frederick Vallaeys | Aug 31, 2018 | A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords, Google: Paid search, Paid search
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate the tedious work humans used to do to calculate CPC. The post There is no reason to manage bids manually appeared first on...
by Amy Gesenhues | Aug 17, 2018 | A-From SEL, Channel: Display Advertising, Google, Google: AdSense, Google: AdWords, Google: Business Issues, Google: Display Advertising, Google: Marketing, Google: Paid search, Google: YouTube, Paid search
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available. The post Google’s political ad transparency report & library offers more accountability around election ads appeared first on Marketing Land....
by Ginny Marvin | Jun 28, 2018 | A-From SEL, Channel: SEM, Google, Google: AdWords, Google: Paid search
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. The post Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification appeared first on Marketing Land. Please visit Marketing Land for the full...
