by Ginny Marvin | May 10, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying
Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 30, 2019 | A-Post to Search Engine Land, Analytics, Channel: Display Advertising, Google, Google: AdWords, Google: Display Advertising
Stay tuned for a date for video campaigns. The post Parallel tracking goes live for Google Ads display campaigns May 1 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Pamela Parker | Mar 29, 2019 | Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising
Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Mar 15, 2019 | A-From SEL, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Google: AdWords, Google: Display Advertising
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Mar 15, 2019 | A-From SEL, Channel: SEM, Google, Google: AdWords, Google: Display Advertising
Coming in April, Policy manager will be the central spot to manage policy violations. The post Google launching Policy manager in Google Ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Feb 23, 2019 | A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: AdWords, Google: Display Advertising
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads. The post Video comes to Google responsive display ads appeared first on Marketing Land. Please visit Marketing Land for the full...
