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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first...

Google decision to yank comments from webmaster blog highlights UGC challenges

If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content? The post Google decision to yank comments from webmaster blog highlights UGC challenges appeared first on Marketing Land. Please...

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. The post Cheetah mobile and another Chinese firm accused of mobile ad download fraud appeared first on Marketing Land. Please visit Marketing Land...

Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy controls. The post Google lets users delete search data & control ad settings from Google Search page appeared first on Marketing Land. Please visit Marketing Land for the full...

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts. The post As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again appeared...

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now available. The post Google’s political ad transparency report & library offers more accountability around election ads appeared first on Marketing Land....