by Ginny Marvin | Feb 23, 2019 | A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Google, Google: AdWords, Google: Display Advertising
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads. The post Video comes to Google responsive display ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Feb 14, 2019 | A-Post to MarTech Today, A-Post to Search Engine Land, Google, Google: AdWords, Mobile Marketing, Mobile Marketing: App Promotion Ads
The reporting automation and analysis solution offers views and creative performance data not available natively in Google Ads. The post Cupboard aims to make Google Universal App Campaigns more effective, now out of beta appeared first on Marketing Land. Please visit...
by Ginny Marvin | Feb 5, 2019 | A-Post to MarTech Today, A-Post to Search Engine Land, Channel: SEM, Google, Google: AdWords, Google: YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. The post Google: Still ‘early days’ for performance advertising on YouTube...
by Sponsored Content: Optmyzr | Feb 5, 2019 | Augmented & Virtual Reality, Bing, Channel: SEM, Google, Google: AdWords, Google: SEM, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Sponsored Content
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the...
by Amy Gesenhues | Feb 2, 2019 | Channel: Video, Google, Google: AdWords, Google: YouTube, Video
YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. The post Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Feb 1, 2019 | A-Post to MarTech Today, Analytics, Attribution, Channel: Analytics & Conversion, Google, Google: AdWords, Google: Analytics
Google's free attribution tool made a big splash in 2017. Where does it stand now? The post Where is Google Attribution? appeared first on Marketing Land. Please visit Marketing Land for the full...
