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Cupboard aims to make Google Universal App Campaigns more effective, now out of beta

The reporting automation and analysis solution offers views and creative performance data not available natively in Google Ads. The post Cupboard aims to make Google Universal App Campaigns more effective, now out of beta appeared first on Marketing Land. Please visit...

How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the...