by Amy Gesenhues | May 13, 2019 | Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social Media Marketing, Video
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. The post Google’s new Bumper Machine whips up 6-second bumper ads from longer videos appeared first on Marketing Land. Please visit...
by Ginny Marvin | May 9, 2019 | Channel: Mobile Marketing, Google, Google: AdWords, Google: Mobile
App ads will soon be eligible to appear on the YouTube homepage feed. The post Google App campaigns to get YouTube inventory, tROAS bidding appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 30, 2019 | A-Post to Search Engine Land, Analytics, Channel: Display Advertising, Google, Google: AdWords, Google: Display Advertising
Stay tuned for a date for video campaigns. The post Parallel tracking goes live for Google Ads display campaigns May 1 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Pamela Parker | Mar 29, 2019 | Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising
Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Mar 15, 2019 | A-From SEL, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Google: AdWords, Google: Display Advertising
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Mar 15, 2019 | A-From SEL, Channel: SEM, Google, Google: AdWords, Google: Display Advertising
Coming in April, Policy manager will be the central spot to manage policy violations. The post Google launching Policy manager in Google Ads appeared first on Marketing Land. Please visit Marketing Land for the full...
