"My look out for talents will be the ability to adapt, learn fast, they should be bold, collaborative, authentic."
"Brands and products are immersed into the culture of their target consumers, where a subtle influence is more effective than the traditional means of shoving logos and products into the face of consumers."
Let's take a look at these Marketers' plans for 2019.
Most recently, Prudential brought onboard former OCBC’s chief marketing officer Goh Theng Kiat as chief customer officer.
He will be reporting into Wilf Blackburn, Prudential Singapore CEO.
Prior to that he was with Akzo Nobel Paints, Imperial Tobacco Group, British Tobacco and P&G, before joining OCBC.