CEO Peter de Krester said the move was "a calculated strategy" for the team, based on research and results.
It is assigning RM22 million capex per year to strengthen the brand and its operations in Malaysia. It aims to open 20 new outlets in 2020.
It also aims to open 20 new outlets in 2020. To realise its expansion plans, A&W has tied up with A Great American Brand International.
A+M understands Coway previously worked with Grey, Ampersand Advisory and SLPR Worldwide.
Here's how these agencies are gearing up for the new year.
Malaysian insurance firm FWD Takaful has appointed Go Communications as its PR agency and has given its media and social AOR to Entropia Noir. Speaking about the appointment, Go Communications CEO Peter de Kretser said: “FWD Group has developed a unique and highly...