by Nadia Cameron | Jun 20, 2019 | acquia, Adform, adobe, adtech, Bold360, digital marketing, genesys, M-Files, marketing technology, martech, Meltwater, Optimizely, Zendesk
All the latest martech, customer tech and adtech news from Optimizely, Zendesk, Adobe, Bold360, Acquia, Adform, Genesy, M-Files, AnyVision and Meltwater.
by Brad Howarth | May 27, 2019 | customer engagement, data-driven marketing, digital advertising, digital marketing, genesys, LivePerson, marketing strategy, Search Marketing
Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for...
by Vanessa Mitchell | Nov 1, 2018 | Amazon, genesys, LiveChat, Roy Morgan, salesforce, Smaato, Soul Machines, Taboola, VoiceFoundry
All the latest martech and adtech news this week from Roy Morgan, Taboola, VoiceFoundry, Amazon, Soul Machines, Genesys, Salesforce, LiveChat, Smaato, and more.
by Vanessa Mitchell | Aug 9, 2018 | adtech, contact center, Criteo, digital marketing, genesys, marketing technology, martech, salesforce, Tableau, Twilio, Whatsapp, Zendesk
All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom
by Vanessa Mitchell | May 10, 2018 | adtech, DataXu, digital marketing, Engage: Getting on with Government 2.0, genesys, HootSuite, marketing technology, martech, OneTrust, Pitney Bowes
All the latest martech and adtech news this week from Pitney Bowes, Hootsuite, Genesys, engage:BDR, Invigor, OneTrust, dataxu, and more.
by Vanessa Mitchell | Apr 9, 2018 | contact centre, customer experience management, cx, genesys, PureCloud, Westpac
It sounds ridiculously ambitious for a big four bank to become one of the world’s great service companies, but that’s just what Westpac NZ is trying to achieve, and it has the CX management technology to prove it.
