They love the experiential aspects of browsing and shopping at physical stores with friends, with a staggering 99% of Generation Z still choosing to regularly shop in meatspace.
59% of Hong Kong respondents said they would travel and see the world. Saving for a down payment on a property came second, at 51%.
iClick will offer data-driven brand marketing and KOL marketing for international brands with its network of over 300 mid- and top-tier KOLs active on Xiaohongshu.
The two initiatives are import solutions, namely Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF).
An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical...
?While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.