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How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers. The post How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems appeared first on...

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed CCPA. The post New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws appeared first on...