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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to GDPR appeared first on Marketing Land. Please visit Marketing Land for...

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land. Please visit Marketing Land for the full...

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land. Please visit Marketing...