by Rosalyn Page | Feb 3, 2020 | acquia, adobe, digital experience, digital experience platforms, digital transformation, EPiServer, Gartner, Liferay, Magic Quadrant, marketing technology, Opentext, Oracle, Salesforce.com, SAP, sitecore
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
by Vanessa Mitchell | Dec 12, 2019 | artificial intelligence (AI), chatbots, customer engagement, customer experience management, cx, Datorama, Deloitte, EZ Texting, F5 Networks, forrester, Gartner, IAB, Isentia, MaritzCX, Orchard, Radaro, RelationEdge, Tealium, The Company We Keep (TCWK), the Leading Edge
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
by Janice Tan | Dec 10, 2019 | Agencies, CtrlShift, Daniel Hagmeijer, Gartner, Iris, Mirum Indonesia, Serm Teck Choon, tuong nguyen, Yashas Mitta
"Facebook is about reaching and connecting as many people as possible. This particular offering from Oculus was never meant for the masses."
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
by Nadia Cameron | Oct 3, 2019 | Gartner, marketing budgets, marketing leadership, marketing strategy, marketing technology
New UK and US research from Gartner is showing a dip in marketing budgets, the first time numbers have dropped under 11 per cent since 2014.
by Vanessa Mitchell | Sep 3, 2019 | artificial intelligence, Blockchain, customer data platforms, digital marketing, Gartner, market research, marketing strategy, marketing technology
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.
