Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
Salesforce has dominated for leadership and vision in Gartner’s latest rankings of the top customer service and support software vendors globally. But a number of other players have been highlighted as leaders in what is fast becoming a busy list.
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
"Facebook is about reaching and connecting as many people as possible. This particular offering from Oculus was never meant for the masses."
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...