by Nadia Cameron | Mar 28, 2022 | Content Marketing, content marketing platforms, Gartner, marketing automation, marketing orchestration, marketing technology, martech, personalisation, Personalization
The latest Gartner Magic Quadrant for content marketing platforms has highlighted Optimizely (Welcome), Sprinklr, Skyword and Seismic as leaders both in terms of vision and ability to deliver.
by Nadia Cameron | Mar 2, 2022 | CMS, digital experience platforms, digital marketing, Gartner, headless commerce, headless publishing, marketing technology, martech
Content operation ecosystems are on the rise, headless CMS is gaining ground, there’s a shift towards composable solutions and a blurring of the line between content and commerce, Gartner’s latest digital experience platforms report highlights.
by Nadia Cameron | Dec 3, 2021 | Confirmit, customer experience management software, customer technology, Gartner, InMoment, Medallia, NICE Systems, Qualtrics, Verint Systems, Vision Critical, voice of customer, voice of the customer
Qualtrics, Medallia, InMoment and Forsta are leading the way for voice of the customer (VoC) tech solutions, according to the latest Gartner Magic Quadrant research.
by Nadia Cameron | Sep 7, 2021 | CMO role, diversity, diversity in hiring, Gartner, marketing leadership, marketing strategy
A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.
by Christine Powis | Sep 6, 2021 | CMO role, employee engagement, Gartner, marketing leadership, marketing strategy
A picture of the difficulties faced by many CMOs was painted by Gartner’s team in the opening keynote to the analyst firm’s Marketing Symposium in September.
by Nadia Cameron | Sep 2, 2021 | consumer engagement, data-driven marketing, Gartner, marketing leadership
Mining through the ‘minutiae’ of seemingly niche cultural phenomena could provide marketers with the toolkit for far stronger and more impactful engagement with consumers than purely relying on digital or survey data.
