by Nadia Cameron | Jul 10, 2019 | Advertising, customer data platforms, customer engagement, Gartner, marketing technology, martech, personalisation
Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.
by Rosalyn Page | Jun 27, 2019 | artificial intelligence (AI), corporate governance, data protection, emerging technology, facial recognition, Gartner, privacy
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
by Nadia Cameron | Jun 25, 2019 | CMO role, CMO/CIO relationship, customer engagement, customer experience management, customer strategy, Gartner
CX is not the same as customer service, nor is it another name for user experience, CRM, technology or digital transformation, according to Gartner VP distinguished analyst, Don Scheibenreif.
by Nadia Cameron | Jun 18, 2019 | customer engagement, customer experience management, Gartner, leadership
The top customer experience-focused organisations globally are the ones who recognise they’re the problem, can act boldly, and are even willing to reduce their product lines to make things easier for customers.
by Nadia Cameron | Jun 18, 2019 | customer engagement, customer experience management, Gartner, leadership
The top customer experience-focused organisations globally are the ones who recognise they’re the problem, can act boldly, and are even willing to reduce their product lines to make things easier for customers.
by Nadia Cameron | Jun 17, 2019 | customer analytics, customer engagement, Customer Experience, customer experience management, customer lifetime value, Gartner
Customer analytics is ultimately an exercise in asking the right questions and successful change management, Gartner senior analyst, Melissa Davis, claims. And to get there, you’re better off giving up on a 360-degree of your customers and instead, building a minimal...
