by Alexander Lee | Dec 2, 2021 | Gaming & Esports, Online Marketing
Gaming has skyrocketed in popularity due to the COVID-19 pandemic. In spite of this boost, however, longstanding misconceptions about gamers and their relationships with brands still loom large in the minds of marketers and media buyers. “There’s definitely senior...
by Alexander Lee | Nov 30, 2021 | Gaming & Esports, Online Marketing
Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming has adjusted its approach to competitive gaming accordingly. In 2021, ESL expanded its dedicated mobile esports vertical to prepare for a future in which mobile devices...
by Seb Joseph | Nov 24, 2021 | Gaming & Esports, Online Marketing
If you’re into gaming then chances are you’ve come across Ophir Lupu’s work. No, he’s not a flashy esports player. Nor is he a visionary creative director at one of the top studios. And neither is he a streamer adored by tens of millions of fans. Lupu is, however,...
by Alexander Lee | Nov 24, 2021 | Gaming & Esports, Online Marketing
As gaming becomes a pillar of mainstream culture and entertainment, esports organizations are proliferating. Esports Earnings’ list of teams currently maxes out at 500 — though some of the listed organizations no longer exist, and others have been absorbed by larger...
by Alexander Lee | Nov 22, 2021 | Gaming & Esports, Online Marketing
Need a metaverse expert? Get in line. Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising. Ever since Facebook CEO Mark Zuckerberg announced earlier this year that the future of his...
by Alexander Lee | Nov 19, 2021 | Gaming & Esports, Online Marketing
With the metaverse on the horizon, persistent virtual spaces could provide new opportunities for people with disabilities to move through the world unhindered. But some experts caution that disabled people could be left behind if they are not consulted in the...
