Sinking iconic Subway sub sandwiches is the name of the literal game in the QSR brand’s new gaming experience aimed at increasing customer engagement with a broader market and breathing fresh life into the brand.
Box Hill Institute, in downtown Melbourne, relaunched its website, but after an initial surge in interest soon found conversion wasn’t what it had expected. And with the global pandemic seeing people rely on websites more than ever for researching and choosing between...
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
An increasing number of campaign descriptions have included claims of reaping the benefits from some form of gamification. But beyond the buzzword value, what worth does gamification present to Hong Kong’s marketing scene?
All the latest martech and adtech news this week from Quizjam, Salesforce, Crayon, Yellowfin, Samanage, indaHash, Sojern, Zoho, Brandwatch, and more.
It doesn’t seem that long ago that conferences were jammed with sessions on how techniques and ideas from the world of electronic gaming were revolutionising marketing.