All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
An increasing number of campaign descriptions have included claims of reaping the benefits from some form of gamification. But beyond the buzzword value, what worth does gamification present to Hong Kong’s marketing scene?
Under the partnership, the two companies will co-create products such as games, television series, and comic books featuring Marvel characters. These creations will be developed for users in China and beyond.