by Tim Peterson | Jun 23, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year’s negotiations. ‘The Cicada Upfront’TV still dominates TVRoku’s evolution, Apple TV+’s test,...
by Sara Jerde | Jun 22, 2021 | Future of TV, pluscasestudy
PBS Digital is in the business of building, developing and producing medium and long-form programming across — you guessed it — PBS’s digital channels. It also oversees online content it doesn’t commission — from member stations, other partner organizations or outside...
by Tim Peterson | Jun 22, 2021 | Future of TV
Showtime is trying to thread the needle between catering to its traditional pay-TV subscribers while appealing to streaming audiences. In its latest bid, the ViacomCBS-owned, subscription-based TV network will release new episodes of “The L Word: Generation Q” on its...
by Kate Kaye | Jun 16, 2021 | Future of TV
When British bank TSB ran ads for its Spend and Save account offerings featuring “Friends” star David Schwimmer as the prototypical hapless American tourist bumbling across the English countryside, even obliviously robbing soft-serve ice cream from a little kid, the...
by Tim Peterson | Jun 16, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how Instagram’s all-in-one video product strategy is now being reflected in its wide-ranging monetization plans for video makers. Instagram, the all-inclusive digital video platformAn early end to the upfrontThe scramble...
by Tim Peterson | Jun 14, 2021 | Future of TV
As part of NBCUniversal’s overall efforts to improve the level of diversity, equity and inclusion at the company and in the broader entertainment industry, the media conglomerate has created a program to support three Black filmmakers. However, as is often the case...
