by Tim Peterson | Jun 5, 2020 | Future of TV, newfronts2020
A year after taking full control over Hulu, Disney will sell the streaming service’s inventory alongside the media company’s own linear TV and digital inventory in this year’s upfront marketplace. “We’re going to market as one portfolio, so we will be negotiating...
by Tim Peterson | Jun 3, 2020 | fotvbriefing, Future of TV, plusbriefing
For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks...
by Tim Peterson | Jun 2, 2020 | Future of TV
In connected TV ad buyers’ ideal world, an advertiser would be able to do all of its CTV ad buying through a single demand-side platform. But now that the two largest CTV platforms — Amazon and Roku — operate their own DSPs, the dream of a single-DSP setup is becoming...
by Tim Peterson | Jun 1, 2020 | Future of TV
Instagram is finally turning on the ad revenue spigot for its long-form video platform IGTV. But media companies that have waited nearly two years to receive ad revenue from their IGTV videos will likely need to keep waiting until next year for that money to flow...
by Tim Peterson | May 29, 2020 | Future of TV
As one of the biggest players in the streaming market, Roku will offer guarantees for TV advertisers to avoid overlap with their linear TV campaigns and for all advertisers to ensure their ads increase site visits and app installs. It will also enable advertisers to...
by Tim Peterson | May 28, 2020 | Future of TV, newfronts2020
Uncertainty rolls downhill. Advertisers have been asking TV networks for more flexibility as they deal with the coronavirus crisis. In the next round of upfront negotiations, that means ad buyers will be asking the networks to put that flexibility in writing,...
