by Tim Peterson | Sep 17, 2020 | Future of TV
NBCUniversal is looking to update traditional TV measurement and planning for an era in which advertisers want to know how many sales they received versus how many people they reached. The Comcast-owned media conglomerate has developed a measurement program called...
by Tim Peterson | Sep 16, 2020 | fotvbriefing, Future of TV, plusbriefing
Football is back. TV and streaming shows are in production. The annual TV upfront negotiations are winding down. So has the coronavirus crisis’s impact on the TV and streaming industry ended and everything has returned to normal? Yes, but also no. Six months after the...
by Tim Peterson | Sep 10, 2020 | Future of TV
WarnerMedia has started pitching advertisers on its flagship streaming service HBO Max. WarnerMedia has told ad buyers that it plans to roll out HBO Max’ ad-supported tier in the second quarter of 2021, according to agency executives who have been briefed on the...
by Tim Peterson | Sep 9, 2020 | fotvbriefing, Future of TV, plusbriefing
This year did not lead to the seismic shift that the TV upfront market seemed set to undergo in the wake of the coronavirus crisis. Yes, there have been changes. Advertisers are receiving more favorable cancelation terms. Streaming is accounting for a larger share of...
by Tim Peterson | Sep 8, 2020 | Future of TV
Advertisers’ brand suitability concerns are not limited to the editorial content against which their ads appear. TV and streaming advertisers are also concerned about what other ads their ads appear alongside. That concern is growing when it comes to streaming because...
by Tim Peterson | Sep 2, 2020 | fotvbriefing, Future of TV, plusbriefing
Is AT&T on its way out of the media business? The debt-ridden telecom giant is reportedly looking to offload its DirecTV pay-TV business after having kicked the tires on selling it a year ago. And on Sept. 1, The Wall Street Journal reported that AT&T is also...
