by Tim Peterson | Sep 15, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. A busy summer breakSmart TV warsApple preps streaming push,...
by Sara Guaglione | Sep 15, 2021 | Business of TV, cheatsheet, Future of TV
Four months after TV networks, connected TV platforms, streaming services and video publishers pitched advertisers at the Interactive Advertising Bureau’s Digital Content NewFronts, the industry organization hosted another event for TV networks, CTV platforms,...
by Tim Peterson | Sep 13, 2021 | Future of TV, Programming & Production
Eighteen months ago, Canadian TV network owner Blue Ant Media opted to break into the U.S. via the free, ad-supported streaming TV market because it found the domestic pay-TV market to be too crowded. Now, as the company rolls out its second 24/7 streaming channel in...
by Tim Peterson | Sep 8, 2021 | Digiday, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. The TikTok takeoverMeasurement’s free-for-all phaseWTF is Ad-ID?Agnes Chu’s impact on Condé Nast...
by Tim Peterson | Sep 7, 2021 | Equality and Opportunity, Future of TV, podcasts
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify In February 2018, Cheryl L. Bedford threw a party. The invite called for women of color to unite, and the event spawned Women of Color Unite, the nonprofit organization Bedford oversees that supports women...
by Tim Peterson | Sep 7, 2021 | Business of TV, Future of TV
The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishers. Even...
