by Tim Peterson | Jun 27, 2022 | Future of TV, Streaming Outside The Box
People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves. In...
by Tim Peterson | Jun 22, 2022 | Digiday, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. The present of Vox Media StudiosTrend watch: Streaming seizes...
by Tim Peterson | Jun 22, 2022 | Digiday, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. The present of Vox Media StudiosTrend watch: Streaming seizes...
by Tim Peterson | Jun 15, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. The real upfront marketConnected TV’s ad viewability issueNetflix seeks ads help,...
by Tim Peterson | Jun 9, 2022 | Business of TV, Future of TV
Connected TV combines the best of traditional TV and digital for advertisers. At least, that’s the promise of CTV. In practice, the hybridization of TV and digital in CTV is more complicated due to nuances introduced by that blend that, when not accounted for, can...
by Tim Peterson | Jun 8, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift to a multiple currency era. Currency costsThe TikTok-driven push for on-camera talentNetflix eyes sports rights, Fox and NBCUniversal...
