by Tim Peterson | Apr 14, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TV and streaming producers are preparing shows for a post-pandemic audience and to what extent the pandemic will figure into that programming. Post-pandemic-proof programmingTV measurement meleeNetflix’s Sony deal,...
by Tim Peterson | Apr 13, 2021 | Future of TV, podcasts
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and...
by Tim Peterson | Apr 12, 2021 | Future of TV
Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers are having to come up with ways to cobble together audience-based buys that span multiple TV networks. Dentsu has...
by Tim Peterson | Apr 7, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at the current stage of TV and movie makers’ return to physical production. Masks, camera, actionPay-TV providers ease up on streaming restrictionsThe resurgence of brand-produced programming, Facebook shortchanged creators,...
by Tim Peterson | Apr 6, 2021 | Future of TV
Roku is preparing to debut a new promotional product that has not only piqued advertisers’ interest but will also likely please streaming services. The company has been pitching agency executives on sponsoring videos that will promote programming available across its...
by Tim Peterson | Mar 31, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at why this year’s TV and streaming upfront market may lead to bigger-than-expected business for streaming ad sellers. The upfront goes upstreamChecking in on the connected TV platform warStreaming pay-TV struggles, Netflix’s...
