How Comscore is simplifying pre- and post-campaign measurement for advertisers
How brands are driving better outcomes with attention-focused strategies
How brands are harnessing full-funnel measurement for growth
Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
