There’s much to be said for the commercial benefits of providing exceptional customer support. But no matter how that support is provided, there is always a cost somewhere.
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed importance. CMO talks to several in the industry about the opportunities and challenges in the shift to contextual marketing.
All the latest martech and adtech news this week from Relay42 and Tapad, MetaCX, Dun & Bradstreet, HCL Technologies, Freshworks and TCS, Contentful, Yabb and Eyeota
The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits...
All the latest martech and adtech news this week from Freshworks, Intercom, Contentful, Sprinklr, Tableau, Validity, Dynamic Yield and Thunderhead
All the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.