All the latest martech and adtech news from Criteo, Genesys, Google, Informatica, Amobee, Litmus, Similarweb, EasySend and Freshworks.
All the latest martech and adtech news from Freshworks, NielsenIQ, Optimove, Bigeye, ActionIQ, Blackbird.AI, Litmus and Talkwalker.
All the latest martech and adtech news from Zendesk, Cognigy, Contentsquare, DoubleVerify, Brandcrush, Netcore, NielsenIQ, Qualtrics and Freshworks.
Ever-increasing competition in products and services means brands must appeal to customers on every level to maintain their loyalty.
There’s much to be said for the commercial benefits of providing exceptional customer support. But no matter how that support is provided, there is always a cost somewhere.
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed importance. CMO talks to several in the industry about the opportunities and challenges in the shift to contextual marketing.