by Tim Peterson | Jul 28, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week recaps the top trends from this year’s TV advertising upfront negotiations and what they portend for the next year. The upfront reviewTV networks’ advertiser debt dilemmaHollywood’s updated product, TV’s programming pileup and more...
by Tim Peterson | Jul 21, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how the free, ad-supported streaming TV market has entered a new era in its maturation. FAST forwardNetflix’s Q2 2021 earnings reportTV broadcasters’ staggered fall programming schedulesMedia giants’ bundle debate,...
by Tim Peterson | Jul 14, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Streaming-only sellers step upAnticompetition and the...
by Tim Peterson | Jul 7, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks ahead to the remaining six months of the year to see what may be in store for the TV, streaming and digital video industry. What to watch forAd-supported streaming ad loadsDisney+’s growth slows, entertainment offices reopen,...
by Tim Peterson | Jun 30, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks back at the first six months of the year to see how 2020 has continued to carry over into 2021 and how the TV, streaming and digital video industry has carried on. A mid-year reviewUpfront flexibility — the sequelKenya...
by Tim Peterson | Jun 23, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year’s negotiations. ‘The Cicada Upfront’TV still dominates TVRoku’s evolution, Apple TV+’s test,...
