by Tim Peterson | May 5, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how this year’s NewFronts presentations highlight the role of TV programming and distribution in advertisers’ streaming consideration sets. Streaming’s TV dividing lineHollywood’s return to workPay-TV providers’ latest...
by Tim Peterson | Apr 28, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how creators have not only broken into Hollywood but are getting entertainment’s establishment to bend to them. Creators’ big breakThe advertiser view of Nielsen’s measurement messWTF is Open ID?, Roku and Google reach an...
by Tim Peterson | Apr 21, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how publishers including BuzzFeed, Vice Media Group and Vox Media are producing scripted programs in addition to the unscripted projects with which they are traditionally associated. Publishers’ scripted programming...
by Tim Peterson | Apr 14, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TV and streaming producers are preparing shows for a post-pandemic audience and to what extent the pandemic will figure into that programming. Post-pandemic-proof programmingTV measurement meleeNetflix’s Sony deal,...
by Tim Peterson | Apr 7, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at the current stage of TV and movie makers’ return to physical production. Masks, camera, actionPay-TV providers ease up on streaming restrictionsThe resurgence of brand-produced programming, Facebook shortchanged creators,...
by Tim Peterson | Mar 31, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at why this year’s TV and streaming upfront market may lead to bigger-than-expected business for streaming ad sellers. The upfront goes upstreamChecking in on the connected TV platform warStreaming pay-TV struggles, Netflix’s...
