by Tim Peterson | Jan 20, 2021 | fotvbriefing, Future of TV, plusbriefing
The free, ad-supported streaming TV market has quickly expanded to the point of becoming overgrown. Now it’s in need of some pruning. By carrying a mix of 24/7 streaming channels as well as on-demand movies and TV shows, the so-called FAST services — which include...
by Tim Peterson | Jan 13, 2021 | fotvbriefing, Future of TV, plusbriefing
Over the past year or so, Netflix has faced its greatest competition yet among subscription-based streamers in the forms of Disney+ and HBO Max. Now it is Hulu’s turn. As Netflix has done in the ad-free streaming space, Hulu has dominated the ad-supported streaming...
by Tim Peterson | Jan 6, 2021 | fotvbriefing, Future of TV, plusbriefing
Last year reshaped the future of TV in myriad ways. It catalyzed the shift to streaming, foisted newfound flexibility into traditional TV advertising and threw traditional production and programming pipelines in flux. Many of the changes that the TV, streaming and...
by Tim Peterson | Dec 16, 2020 | fotvbriefing, Future of TV, plusbriefing
This year, 2020, won’t end when the calendar flips to Jan. 1. Its impact on the future of TV — that blurring of traditional TV, streaming and digital video — will continue into next year and the foreseeable future. And the view on what’s to come is ridiculously fuzzy....
by Tim Peterson | Dec 9, 2020 | fotvbriefing, Future of TV, plusbriefing
Ask an entrepreneurial type about the innovator’s dilemma, and they’re likely to advise burning boats. It’s a reference to the legend of controversial Spanish conquistador Hernán Cortés ordering his ships be torched to eliminate the possibility of retreat when...
by Tim Peterson | Dec 2, 2020 | fotvbriefing, Future of TV, plusbriefing
Considering how the pandemic has ravaged the advertising business in 2020, the TV upfront market was relatively stable — at least on the surface. But, underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021...
