by Nadia Cameron | Jan 21, 2021 | A-League, consumer engagement, eSports, fan engagement, Fortnite, marketing campaigns, virtual gaming
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
by Ravi Balakrishnan | Aug 1, 2019 | candy crush, Fortnite, Gaming, Jayesh Easwaramony, Mobile gaming, Opinion
The numbers around the global gaming business are staggering. According to a report by e-sports analytics firm Newzoo, it will be a $152 billion business in 2019: three times the global movie business. It is estimated that there are 2.5 billion gamers in the world,...
by Avelyn Ng | May 24, 2019 | Agencies, Epic Games, Fortnite, Jordan, Nike
Players get to unlock aesthetic styles featuring Nike's Jordan sneakers as they pull off massive jump challenges.
by Avelyn Ng | May 24, 2019 | Agencies, Epic Games, Fortnite, Jordan, Nike
Players get to unlock aesthetic styles featuring Nike's Jordan sneakers as they pull off massive jump challenges.
by Farzanah Farveen | Jan 23, 2019 | Agencies, Fortnite, Honor, MOSCHINO, Vivienne Tam
HONOR’s new logo will be in capital letters and with moving colour.
