Research company Forrester has acquired the marketing consultancy and events firm SiriusDecisions for US$245 million. The deal is expected to provide Forrester with an additional US$100 million of revenue in 2019. The announcement: Forrester (Nasdaq: FORR) entered...
Furthermore, Forrester predicts that 75% of B2C CMOs will be tempted to jump into the social fray, but 50% of those efforts will fail.
?It’s time for organisations to stop decorating their customer experience and start renovating the foundations, Forrester’s senior CX analyst says. ?
Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.
What exactly is this new hybrid role?
The Forrester report said that Grab triggered an "explosive emotional reaction" when it failed to comprehend the impact of generating a feeling of powerlessness among drivers and consumers.