by Vanessa Mitchell | Nov 21, 2019 | Big W, commonwealth bank, Customer Experience, customer experience management (CEM), forrester, IKEA, ING Direct, JB HiFi, market research, marketing strategy, Officeworks
?Customer experience leaders grow revenue faster, drive higher brand preference, and can charge more for their products by forging an emotional connection with consumers, a new Forrester CX report said.
by Vanessa Mitchell | Nov 20, 2019 | CPD, customer data platform, data strategy, data unification, forrester, marketing strategy, Oracle, Research, single view of customer, unified view of customer
Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.?
by Vanessa Mitchell | Nov 15, 2019 | accenture, agency relationships, Capgemini, Cognizant, Deloitte Digital, digital experience, EPAM, forrester, Forrester Wave, IBM, Isobar, MRM McCann, Publicis.Sapient, PwC, TCS, VMLY&R, wipro, wunderman thompson
Forrester has revealed its leaders in global digital experiences agencies, with Publicis Sapient, Deloitte, IBM, Accenture, and PwC named in the top spots.
by Nadia Cameron | Nov 14, 2019 | chief customer officer, customer engagement, customer experience management, forrester, marketing strategy
One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to...
by Janice Tan | Nov 11, 2019 | adobe, adtech, Agencies, Bukalapak, Carro, erick, forrester, Linda Hassan, Manisha Seewal, Marcus Chew, Mark Phibbs, martech, NTUC Income, tech
According to Forrester, despite the increase in spend, productivity is said to be dipping and customer experience quality has stalled for the fourth year in a row.
by Janice Tan | Nov 11, 2019 | adobe, adtech, Agencies, Bukalapak, Carro, erick, forrester, Linda Hassan, Manisha Seewal, Marcus Chew, Mark Phibbs, martech, NTUC Income, tech
According to Forrester, despite the increase in spend, productivity is said to be dipping and customer experience quality has stalled for the fourth year in a row.
