by Vanessa Mitchell | May 13, 2019 | Allianz, Customer Experience, cx, employee experience, forrester
?When Allianz was looking to build and launch a new product, Retire+, it wanted to shake things up.
by Farzanah Farveen | Feb 19, 2019 | Agencies, B2C, cmo, forrester
An average CMO tenure is 4.1 years, while CEO’s average is 8.0 years and CFO’ s 5.1 years.
by Farzanah Farveen | Dec 4, 2018 | Agencies, E-Commerce, forrester
Indonesia is the largest market contributing to this growth, accounting for 41% of the online retail market in Southeast Asia.
by Farzanah Farveen | Dec 4, 2018 | Agatha Soh, Agencies, forrester, Goh Theng Kiat, Lynette Pang
Let's take a look at these Marketers' plans for 2019.
by Vanessa Mitchell | Nov 29, 2018 | forrester, Mergers and acquisitions, SiriusDecisions
Forrester has entered into a definitive agreement to acquire SiriusDecisions, a business-to-business research and advisory firm, for US$245 million in cash, subject to adjustment.
by Dean Carroll | Nov 28, 2018 | forrester, FYI, SiriusDecisions
Research company Forrester has acquired the marketing consultancy and events firm SiriusDecisions for US$245 million. The deal is expected to provide Forrester with an additional US$100 million of revenue in 2019. The announcement: Forrester (Nasdaq: FORR) entered...
