Measuring the impact of customer experience programs of work on the customer, business and resources is vital in the ever-important quest to keep up with market expectations, Forrester's senior analyst, Riccardo Pasto, says.
?CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...
?When Allianz was looking to build and launch a new product, Retire+, it wanted to shake things up.
An average CMO tenure is 4.1 years, while CEO’s average is 8.0 years and CFO’ s 5.1 years.
Indonesia is the largest market contributing to this growth, accounting for 41% of the online retail market in Southeast Asia.