by Rosalyn Page | Oct 3, 2019 | Confirmit, customer engagement, customer experience management, forrester, leadership
Measuring the impact of customer experience programs of work on the customer, business and resources is vital in the ever-important quest to keep up with market expectations, Forrester's senior analyst, Riccardo Pasto, says.
by Vanessa Mitchell | Sep 4, 2019 | CIOs, CMO role, CMO/CIO relationship, forrester, leadership, marketing leadership, research report
?CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.
by Rosalyn Page | Jun 26, 2019 | accenture, Affectiva, artificial intelligence (AI), audio analytics, BBC Worldwide, brand strategy, consumer engagement, customer engagement, data analytics, Deloitte, digital advertising, digital marketing, Emerging Technologies, emotion analytics, Emotional Experience Marketing, emotional intelligence, facial recognition, forrester, IBM Watson, interactive, machine learning, marketing strategy, social listening
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...
by Vanessa Mitchell | May 13, 2019 | Allianz, Customer Experience, cx, employee experience, forrester
?When Allianz was looking to build and launch a new product, Retire+, it wanted to shake things up.
by Farzanah Farveen | Feb 19, 2019 | Agencies, B2C, cmo, forrester
An average CMO tenure is 4.1 years, while CEO’s average is 8.0 years and CFO’ s 5.1 years.
by Farzanah Farveen | Dec 4, 2018 | Agencies, E-Commerce, forrester
Indonesia is the largest market contributing to this growth, accounting for 41% of the online retail market in Southeast Asia.
