The food delivery platform said Hong Kong restaurants have seen an 85% increase in revenue after launching virtual brands.
Impossible gave a first taste to audiences of its Impossible Pork and Impossible Sausage, the brand’s first all-new products since 2016.
Though visiting famous landmarks is still the most popular reason to travel, more and more travllers are now willing to explore new culinary experiences during trips.
32% of restaurants saw an increase in order-out revenue, as opposed to 18% that saw an increase from dine-in revenue.
Impossible Foods has launched its Classic Burger at all The Butchers Club locations in Hong Kong. Celebrating the launch, local artist, Terena Wong, has created a 3D artwork to engage customers this summer.
As part of its “Wholehearted, Simple and Tasty” branding campaign, 7-Eleven Hong Kong has rolled out a new chicken series with 10 ready-to-eat products, alongside tasting events, interactive games, and in-store promotion to promote the new product range.