by Nadia Cameron | Sep 29, 2020 | brand collaboration, brand strategy, FMCG, marketing campaigns
Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to...
by Nadia Cameron | Aug 28, 2020 | Arnott's, brand refresh, brand strategy, Financial results, FMCG
Arnott’s has taken the wrappers off a new corporate brand identity aimed at uniting its portfolio of consumer food brands as it releases its first solid financial results under KKR ownership.
by Nadia Cameron | Jul 20, 2020 | brand strategy, chief marketing officer, CMO role, COVID-19, FMCG, marketing leadership, marketing strategy, Mars Wrigley Confectionery Company
There are plenty of “red herrings and wild goose chases” marketers can pursue in the name of brand building, Mars Wrigley marketing director, Ben Hill, believes.
by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Rosalyn Page | May 27, 2020 | Ampol, brand campaign, brand strategy, BWS, Dentsu Aegis Network, FMCG, marketing strategy
Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back...
by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
