by Nadia Cameron | May 23, 2022 | Beauty, chatbots, conversational AI, FMCG, Infobip, Instagram, marketing campaigns, Social Media Marketing, Whatsapp
Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
by Nadia Cameron | May 23, 2022 | brand strategy, consumer engagement, FMCG, marketing strategy, QSR, rebrand
Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic...
by Nadia Cameron | May 18, 2022 | brand strategy, business leadership, CMO role, diversity and inclusion, FMCG, marketing leadership
Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.
by Brad Howarth | May 12, 2022 | brand strategy, events marketing, experiential marketing, FMCG, marketing strategy, virtual events
The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.
by CMO staff | Apr 27, 2022 | digital marketing, FMCG, marketing campaigns, virtual reality, virtual reality (VR)
An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.
by Nadia Cameron | Apr 22, 2022 | CMO to CEO, FMCG, Kimberly-Clark, leadership, marketing careers, marketing leadership
Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.
