A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back...
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
Meanwhile, Grant Torrens, regional director of Hays, said there has been positive growth in marketing hires within Malaysia's retail, FMCG, telecommunication, and manufacturing industries.
The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.
“Innovation is a great way to get famous,” said Megan Brownlow, principal, Housten Consulting and former PwC media guru, presenting at the inaugural FMCG Forum in Sydney last week on the subject of the need to innovate to find growth in mature markets.