by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Rosalyn Page | May 27, 2020 | Ampol, brand campaign, brand strategy, BWS, Dentsu Aegis Network, FMCG, marketing strategy
Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back...
by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
by Janice Tan | Dec 9, 2019 | Agencies, cmo, FMCG, Hays, salary scale
Meanwhile, Grant Torrens, regional director of Hays, said there has been positive growth in marketing hires within Malaysia's retail, FMCG, telecommunication, and manufacturing industries.
by Rosalyn Page | Nov 27, 2019 | Australian Association of National Advertisers (AANA), brand strategy, FMCG, Les Binet, marketing research
The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.
by Rosalyn Page | Nov 27, 2019 | FMCG, growth, growth marketing, innovation, product strategy
“Innovation is a great way to get famous,” said Megan Brownlow, principal, Housten Consulting and former PwC media guru, presenting at the inaugural FMCG Forum in Sydney last week on the subject of the need to innovate to find growth in mature markets.
