by Sharon Kwok | Apr 12, 2019 | Captify, Coming Clean, FMCG, haircare, Online Marketing, Publicis Media, Research, study
The world’s top 100 beauty companies are in serious competition with D2C disruptor brands in terms of targeting and connecting with online audiences, while also facing the challenge of changing customers’ demand for beauty products.
by Vanessa Mitchell | Jan 17, 2019 | #MeToo, Advertising, brand purpose, brand strategy, CSR, FMCG, Gillette, Kantar, marketing campaigns, marketing strategy, Nike
?Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.
by Jennifer O'Brien | Jul 12, 2018 | CMO momentum, CMO momentum 2018, digital marketing, Ferrero, FMCG, Google Ventures, innovation, leadership, marketing strategy, Nestle, sprint process, startups
Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and...
