Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.
Non-alcoholic spirits brand, Lyre’s, has brought on Audience Precision to support its media strategy, planning and buying as its looks to build out a bigger global presence.
Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.
?Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.