Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
Meanwhile, Grant Torrens, regional director of Hays, said there has been positive growth in marketing hires within Malaysia's retail, FMCG, telecommunication, and manufacturing industries.
The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.
“Innovation is a great way to get famous,” said Megan Brownlow, principal, Housten Consulting and former PwC media guru, presenting at the inaugural FMCG Forum in Sydney last week on the subject of the need to innovate to find growth in mature markets.
V Energy has launched a new brand platform in Australia and New Zealand with a pitch to Gen Z and younger Millennials to escape the ‘Procrastination Place’ to counter the era of living in the most distracting time in history.
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.