by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
by Janice Tan | Dec 9, 2019 | Agencies, cmo, FMCG, Hays, salary scale
Meanwhile, Grant Torrens, regional director of Hays, said there has been positive growth in marketing hires within Malaysia's retail, FMCG, telecommunication, and manufacturing industries.
by Rosalyn Page | Nov 27, 2019 | Australian Association of National Advertisers (AANA), brand strategy, FMCG, Les Binet, marketing research
The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.
by Rosalyn Page | Nov 27, 2019 | FMCG, growth, growth marketing, innovation, product strategy
“Innovation is a great way to get famous,” said Megan Brownlow, principal, Housten Consulting and former PwC media guru, presenting at the inaugural FMCG Forum in Sydney last week on the subject of the need to innovate to find growth in mature markets.
by Rosalyn Page | Nov 26, 2019 | brand platform, brand strategy, FMCG, marketing campaigns
V Energy has launched a new brand platform in Australia and New Zealand with a pitch to Gen Z and younger Millennials to escape the ‘Procrastination Place’ to counter the era of living in the most distracting time in history.
by Vanessa Mitchell | Nov 22, 2019 | advertising campaign, brand, data strategy, digital marketing, FMCG, marketing strategy, news corp
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
