by Nadia Cameron | Jan 24, 2022 | Augmented Reality, brand strategy, FMCG, marketing campaigns, QR codes, Simplot
Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).
by Nadia Cameron | Jan 18, 2022 | Bench, chief digital officer (CDO), digital advertising, digital marketing, digital strategy, FMCG, non-alcoholic category, programmatic advertising
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
by Nadia Cameron | Jan 17, 2022 | CMO role, FMCG, marketing campaigns, marketing leadership, marketing strategy
There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.
by Nadia Cameron | Jan 10, 2022 | Audience Precision, digital marketing, FMCG, Lyre's Spirit Co, marketing strategy, media strategy
Non-alcoholic spirits brand, Lyre’s, has brought on Audience Precision to support its media strategy, planning and buying as its looks to build out a bigger global presence.
by Nadia Cameron | Jan 7, 2022 | brand building, chief customer officer, CMO role, FMCG, marketing careers, marketing leadership, retail, startups
Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.
by Nadia Cameron | Dec 20, 2021 | CMO role, FMCG, marketing careers, marketing leadership
?Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.
